{"id":8696,"date":"2022-02-09T12:01:05","date_gmt":"2022-02-09T04:01:05","guid":{"rendered":"https:\/\/lbs-comm.com\/why-sustainability-matters-to-your-business-and-what-can-you-do-about-it\/"},"modified":"2022-02-14T09:46:26","modified_gmt":"2022-02-14T01:46:26","slug":"why-sustainability-matters-to-your-business-and-what-can-you-do-about-it","status":"publish","type":"post","link":"https:\/\/lbs-comm.com\/zh-hans\/why-sustainability-matters-to-your-business-and-what-can-you-do-about-it\/","title":{"rendered":"PRGN\uff1a\u78b3\u4e2d\u548c\u65f6\u4ee3\u4e0b\u201cESG\u201d\u4e3a\u4ec0\u4e48\u6210\u5168\u7403\u4e07\u5343\u4f01\u4e1a\u91cd\u4e2d\u4e4b\u91cd\uff1f"},"content":{"rendered":"<p><img class=\"size-medium wp-image-7684 alignnone\" src=\"https:\/\/lbs-comm.com\/wp-content\/uploads\/2021\/11\/PRGN-MASTER-LOGO-300x108.png\" alt=\"\" width=\"100\" srcset=\"https:\/\/lbs-comm.com\/wp-content\/uploads\/2021\/11\/PRGN-MASTER-LOGO-300x108.png 300w, https:\/\/lbs-comm.com\/wp-content\/uploads\/2021\/11\/PRGN-MASTER-LOGO-70x25.png 70w, https:\/\/lbs-comm.com\/wp-content\/uploads\/2021\/11\/PRGN-MASTER-LOGO.png 409w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Public Relations Global Network\uff08PRGN\uff09\u5df2\u7ecf\u63a8\u51fa\u4e86\u5176\u5168\u7403\u53ef\u6301\u7eed\u53d1\u5c55\u5b9e\u8df5\uff0c\u800c\u4f5c\u4e3aPRGN\u7684\u4e9a\u592a\u533a\u6210\u5458\u8fbe\u535a\u601d\u4ea6\u662f\u8be5\u5b9e\u8df5\u7684\u4e00\u90e8\u5206\u3002\u636e\u5f6d\u535a\u5206\u6790\u663e\u793a\uff0cESG\u7c7b\u8d44\u4ea7\u7684\u89c4\u6a21\u5df2\u57282021\u5e74\u5e95\u524d\u5347\u81f3\u53f2\u65e0\u524d\u4f8b\u768437.8\u4e07\u4ebf\u7f8e\u5143\uff0c\u5e76\u9884\u6599\u5c06\u4e8e2025\u5e74\u6216\u4e4b\u524d\u6210\u957f\u621053\u4e07\u4ebf\u7f8e\u5143\u7684\u89c4\u6a21\uff0c\u76f8\u5f53\u4e8e\u5168\u7403\u8d44\u4ea7\u7ba1\u7406\u89c4\u6a21\u603b\u503c\u7684\u4e09\u5206\u4e4b\u4e00\u3002\u800c\u4eceGoogle Trends\u7684\u6570\u636e\u53ef\u89c1\uff0c\u8fc7\u53bb\u51e0\u5e74\u7ecf Google\u641c\u5bfb\u300cESG\u300d\u8fd9\u4e2a\u5173\u952e\u5b57\u7684\u6b21\u6570\u51fa\u73b0\u663e\u7740\u5f0f\u7684\u589e\u957f(\u8be6\u89c1\u4e0b\u56fe)\uff1b\u4f01\u4e1a\u8981\u987e\u53ca\u53ef\u6301\u7eed\u53d1\u5c55\uff0c\u53ef\u8c13\u5fc5\u4e0d\u53ef\u5c11\uff0c\u800c\u6295\u8d44\u8005\u5bf9\u6b64\u65b9\u9762\u6108\u52a0\u91cd\u89c6\uff0c\u663e\u7136\u662f\u6df1\u660e\u4f01\u4e1a\u53ef\u6301\u7eed\u53d1\u5c55\u4e0e\u5176\u6295\u8d44\u56de\u62a5\u6709\u7740\u73af\u73af\u7d27\u6263\uff0c\u606f\u606f\u76f8\u5173\u7684\u5173\u7cfb\u3002<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-8701 aligncenter\" src=\"https:\/\/lbs-comm.com\/wp-content\/uploads\/2022\/02\/WeChat-\u5716\u7247_20220214092641-1.jpg\" alt=\"\" width=\"552\" height=\"352\" srcset=\"https:\/\/lbs-comm.com\/wp-content\/uploads\/2022\/02\/WeChat-\u5716\u7247_20220214092641-1.jpg 552w, https:\/\/lbs-comm.com\/wp-content\/uploads\/2022\/02\/WeChat-\u5716\u7247_20220214092641-1-300x191.jpg 300w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/p>\n<p><strong>\u4ee5\u4e0b\u662f\u4e00\u7bc7\u7531PRGN<\/strong><strong>\u6fb3\u5927\u5229\u4e9a\u7684\u5408\u4f5c\u4f19\u4f34\u6240\u64b0\u5199\u7684\u6587\u7ae0\uff08\u5c0f\u7f16\u610f\u8bd1\uff0c\u6b32\u89c2\u539f\u6587\uff0c\u8bf7\u70b9\u51fb\u6587\u672b\u9605\u8bfb\u539f\u6587\uff09\u3002<\/strong><\/p>\n<p><strong>\u6587\u2502Mark Paterson<\/strong><\/p>\n<p>\u6ca1\u6709\u4eba\u6709\u53ef\u4ee5\u9884\u89c6\u672a\u6765\u7684\u6c34\u6676\u7403\uff0c\u4e0d\u8fc7\uff0c\u5e02\u573a\u4e0a\u4f9d\u7136\u6709\u4e00\u4e9b\u9886\u8dd1\u7684\u4e3b\u65cb\u5f8b\u8d8b\u52bf\u3002\u5176\u4e2d\u4e4b\u4e00\u5c31\u662f\u53ef\u6301\u7eed\u53d1\u5c55\u2014\u2014\u6216\u8005\u8d44\u672c\u5e02\u573a\u6240\u8bf4\u7684 ESG\uff08\u73af\u5883\u3001\u793e\u4f1a\u548c\u4f01\u4e1a\u7ba1\u6cbb\uff09\u3002<\/p>\n<p>\u53ef\u6301\u7eed\u53d1\u5c55\u662f\u4f01\u4e1a\u8003\u8651\u5230\u5982\u4f55\u5bf9\u751f\u6001\u3001\u793e\u4f1a\u548c\u7ecf\u6d4e\u73af\u5883\u4e2d\u521b\u9020\u957f\u671f\u4ef7\u503c\u7684\u8fd0\u4f5c\u65b9\u5f0f\u7684\u4e00\u79cd\u5546\u4e1a\u6a21\u5f0f\u3002<\/p>\n<p>\u53ef\u6301\u7eed\u53d1\u5c55\uff08\u4ee5\u53ca\u4ee3\u8868\u73af\u5883\u3001\u793e\u4f1a\u548c\u6cbb\u7406\u7684ESG\uff09\u662f\u5efa\u57fa\u4e8e\u8981\u4ee4\u4f01\u4e1a\u66f4\u957f\u5bff\u7684\u5047\u8bbe\u4e0a\u3002<\/p>\n<p>\u975e\u8d22\u52a1\u98ce\u9669\uff0c\u5305\u62ec\u6c14\u5019\u53d8\u5316\u3001\u53cd\u8150\u8d25\u3001\u5065\u5eb7\u548c\u5b89\u5168\u3001\u4eba\u6743\u3001\u8d44\u6e90\u5229\u7528\u3001\u8463\u4e8b\u4f1a\u7684\u591a\u6837\u6027\u548c\u571f\u5730\u9000\u5316\u7b49\uff0c\u90fd\u662f\u53ef\u6301\u7eed\u53d1\u5c55\u548cESG\u7684\u4e00\u90e8\u5206\u3002<\/p>\n<p>\u4f01\u4e1a\u5982\u4f55\u7ba1\u7406\u5176\u4e1a\u52a1\u4e2d\u7684\u8fd9\u7c7b\u975e\u8d22\u52a1\u98ce\u9669\uff0c\u4ee5\u53ca\u5728\u5176\u4e1a\u52a1\u8fd0\u8425\u8fc7\u7a0b\u4e2d\u5bf9\u5168\u4eba\u7c7b\u4ee5\u81f3\u5730\u7403\u7684\u76f8\u5173\u5f71\u54cd\u6b63\u5907\u53d7\u5bc6\u5207\u5173\u6ce8\u3002<\/p>\n<p>\u8d1f\u8d23\u4efb\u7684\u6295\u8d44\u8005\u66f4\u613f\u610f\u652f\u6301\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u516c\u53f8\u3002\u6709\u624d\u534e\u7684\u4eba\u60f3\u4e3a\u4ed6\u4eec\u5de5\u4f5c\u3002\u9ad8\u4ef7\u503c\u7684\u6d88\u8d39\u8005\u5e0c\u671b\u8d2d\u4e70\u4ed6\u4eec\u7684\u54c1\u724c\u548c\u4ea7\u54c1\u3002<\/p>\n<p>\u5982\u679c\u4e16\u754c\u4e0a\u7684\u54c1\u724c\u548c\u516c\u53f8\u4e0d\u6309\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u65b9\u5f0f\u6765\u8425\u8fd0\uff0c\u53ef\u4ee5\u9884\u671f\u5c06\u4f1a\u51fa\u73b0\u66f4\u9891\u7e41\u3001\u66f4\u5177\u5f71\u54cd\u529b\u7684\u6c14\u5019\u76f8\u5173\u4e8b\u4ef6\u751a\u81f3\u8d8a\u6765\u8d8a\u591a\u7684\u793e\u4f1a\u52a8\u8361\u3002<\/p>\n<p>\u8fd9\u4e9b\u60c5\u51b5\u5c06\u4f1a\u6270\u4e71\u5546\u4e1a\u4f9b\u5e94\u94fe\uff0c\u524a\u5f31\u5bf9\u8d44\u672c\u4e3b\u4e49\u7684\u4fe1\u4efb\u3002\u5f53\u8fd9\u79cd\u79cd\u60c5\u51b5\u53d1\u751f\u65f6\uff0c\u4e16\u754c\u4f1a\u53d8\u5f97\u66f4\u52a0\u6df7\u4e71\u3002\u5bf9\u6bcf\u4e2a\u4eba\u800c\u8a00\u90fd\u662f\u5982\u6b64\u3002<\/p>\n<p>\u4e0d\u8fc7\uff0c\u98ce\u9669\u4e0e\u673a\u9047\u5e76\u5b58\uff0c\u90a3\u4e9b\u62e5\u62b1\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u54c1\u724c\u548c\u4f01\u4e1a\uff0c\u5c06\u4f1a\u88ab\u5e02\u573a\u5b9a\u4f4d\u4e3a\u6210\u529f\u8005\u3002<\/p>\n<p>\u5bf9\u4e8e\u6b27\u6d32\u8fd15\u4e07\u5bb6\u4f01\u4e1a\u800c\u8a00\uff0c\u4f01\u4e1a\u53ef\u6301\u7eed\u53d1\u5c55\u5feb\u5c06\u4e0d\u518d\u662f\u4e00\u79cd\u9009\u9879\u3002\u6839\u636e\u4f01\u4e1a\u53ef\u6301\u7eed\u53d1\u5c55\u62a5\u544a\u6307\u4ee4\uff08Corporate Sustainability Reporting Directive\uff09\uff0c\u4f01\u4e1a\u62a5\u544a\u5176\u5982\u4f55\u8fd0\u8425\u548c\u7ba1\u7406\u6765\u81ea\u793e\u4f1a\u548c\u73af\u5883\u7684\u6311\u6218\uff0c\u5c06\u4f1a\u53d8\u6210\u5f3a\u5236\u6027\u3002<\/p>\n<p>\u5bf9\u4e8e\u8bb8\u591a\u5728\u6b27\u76df\u5168\u7403\u4f9b\u5e94\u94fe\u4e2d\u8fd0\u8425\u7684\u516c\u53f8\u800c\u8a00\uff0c\u65e0\u8bba\u8fd9\u4e9b\u516c\u53f8\u4f4d\u4e8e\u4f55\u5904\uff0c\u90fd\u5c06\u4f1a\u9762\u4e34\u8d8a\u6765\u8d8a\u5927\u7684\u538b\u529b\u3002\u8fd9\u5c31\u662f\u4e3a\u4f55\u8fd9\u7c7b\u975e\u8d22\u52a1\u62a5\u544a\u5bf9\u5168\u4e16\u754c\u7684\u4e0a\u5e02\u516c\u53f8\u548c\u975e\u4e0a\u5e02\u516c\u53f8\u6765\u8bf4\uff0c\u90fd\u662f\u5f88\u91cd\u8981\u7684\u539f\u56e0\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u53ef\u6301\u7eed\u53d1\u5c55\u5bf9\u60a8\u7684\u4e1a\u52a1\u81f3\u5173\u91cd\u8981\u7684\u53e6\u5916\u4e09\u4e2a\u539f\u56e0\uff1a<\/p>\n<ol>\n<li><strong>\u81ea2012<\/strong><strong>\u5e74\u4ee5\u6765\uff0c\u53ef\u6301\u7eed\u53d1\u5c55\u76f8\u5173\u6295\u8d44\u589e\u957f\u4e86 107.4%<\/strong><strong>\uff0c\u5360\u8d22\u5bcc\u884c\u4e1a\u6240\u6709\u8d44\u4ea7\u7684 18%<\/strong><strong>\uff08\u5728\u7f8e\u56fd\uff0c\u8fd9\u4e00\u5360\u6bd4\u66f4\u9ad8\uff0c\u4e3a 33%<\/strong><strong>\uff09<\/strong><\/li>\n<li><strong>\u5168\u7403\u99962000 <\/strong><strong>\u5bb6\u6700\u5927\u7684\u516c\u53f8\u5f53\u4e2d\uff0c\u6709\u4e94\u5206\u4e4b\u4e00\u7684\u4f01\u4e1a\u76ee\u6807\u662f\u8981\u57282050<\/strong><strong>\u5e74\u5b9e\u73b0\u78b3\u51c0\u96f6\u6392\u653e\uff08Net Zero<\/strong><strong>\uff09\uff08\u51c0\u96f6\u6392\u653e\u627f\u8bfa\u6570\u91cf\u5728\u4e0d\u5230\u4e00\u5e74\u7684\u65f6\u95f4\u5185\u7ffb\u4e86\u4e00\u756a\uff09<\/strong><\/li>\n<li><strong>\u8fc7\u53bb\u4e94\u5e74\uff0c\u5bf9\u5408\u4e4e\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u5546\u54c1\u7684\u7ebf\u4e0a\u641c\u7d22\u91cf\u589e\u52a0\u4e8671%<\/strong><strong>\uff0890%<\/strong><strong>\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u5546\u54c1\u548c\u670d\u52a1\u65f6\u5173\u5fc3\u5176\u53ef\u6301\u7eed\u6027\uff09<\/strong><\/li>\n<\/ol>\n<p>\u57fa\u4e8e\u8fd9\u79cd\u53ef\u6301\u7eed\u53d1\u5c55\u8d8b\u52bf\uff0c\u51e0\u4e4e\u53ef\u4ee5\u80af\u5b9a\u7684\u662f\uff0c\u8fc7\u53bb 50 \u5e74\u5360\u4e3b\u5bfc\u5730\u4f4d\u7684\u516c\u53f8\u6cbb\u7406\u4f53\u7cfb\u2500\u2500\u80a1\u4e1c\u8d44\u672c\u4e3b\u4e49\uff0c\u5c06\u4f1a\u8ba9\u4f4d\u4e8e\u5229\u76ca\u76f8\u5173\u8005\u8d44\u672c\u4e3b\u4e49\u3002\u800c\u5229\u76ca\u76f8\u5173\u8005\u8d44\u672c\u4e3b\u4e49\u5373\u662f\u5efa\u8bae\u516c\u53f8\u5e94\u8be5\u7167\u987e\u5230\u6240\u6709\u4e0e\u5176\u76f8\u5173\u7684\u6301\u4efd\u8005\uff0c\u5305\u62ec\u5458\u5de5\u3001\u5ba2\u6237\u3001\u4f9b\u5e94\u5546\u3001\u793e\u533a\u4ee5\u81f3\u80a1\u4e1c\u3002<\/p>\n<p>\u5bf9\u4e8e\u4e0d\u5c11\u50cf\u6211\u4eec\u4ece\u4e8b\u53ef\u6301\u7eed\u53d1\u5c55\u548c ESG \u4f20\u64ad\u54a8\u8be2\u7684\u4eba\u800c\u8a00\uff0c\u76f8\u5173\u6301\u4efd\u8005\u7684\u53c2\u4e0e\u662f\u516c\u53f8\u5b9e\u73b0\u5176\u53ef\u6301\u7eed\u53d1\u5c55\u76ee\u6807\u7684\u7b2c\u4e00\u6b65\u3002<\/p>\n<p>\u6ca1\u6709\u4e00\u5bb6\u516c\u53f8\u9700\u8981\u72ec\u81ea\u627f\u62c5\u8d77\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u8d23\u4efb\u300221\u4e16\u7eaa\u6700\u7f3a\u7684\u662f\u751a\u4e48\uff1f\u4eba\u624d\uff01\u5c24\u5176\u662f\u5728\u5f53\u4e0b\u8fd9\u79cd\u4e0d\u786e\u5b9a\u7684\u65f6\u4ee3\uff0c\u6ca1\u6709\u4ec0\u4e48\u53ef\u4ee5\u7528\u6765\u66ff\u4ee3\u6765\u81ea\u806a\u660e\u4eba\u7684\u6218\u7565\u54a8\u8be2\u548c\u6218\u672f\u652f\u6301\u3002<\/p>\n<p>PRGN\u4f5c\u4e3a\u4e00\u4e2a\u8fde\u63a5\u601d\u60f3\u5bb6\u7684\u5168\u7403\u7f51\u7edc\uff0c\u4e3a\u5168\u7403\u5ba2\u6237\u63d0\u4f9b\u4e86\u5305\u62ec\u4f20\u64ad\u6280\u80fd\u548c\u4e13\u4e1a\u77e5\u8bc6\u5728\u5185\u7684\u72ec\u7279\u8d44\u6e90\u3002PRGN\u662f\u54c1\u724c\u53ca\u4f01\u4e1a\u5728\u5176\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u672a\u6765\u4e2d\u6700\u503c\u5f97\u4fe1\u8d56\u7684\u4f19\u4f34\u3002<\/p>\n<p>\u56e0\u6b64\uff0cPRGN \u5c06\u643a\u540c\u5176\u5728\u53ef\u6301\u7eed\u53d1\u5c55\u3001ESG \u548c\u8d23\u4efb\u578b\u6295\u8d44\uff08Responsible Investment\uff09\u65b9\u9762\u7684\u4e13\u5bb6\u5171\u540c\u63d0\u4f9b\u4e13\u95e8\u670d\u52a1\u6765\u534f\u52a9\u5ba2\u6237\uff1a<\/p>\n<ul>\n<li><strong>\u8ba9\u8054\u5408\u56fd\u5168\u7403\u76ee\u6807\u6210\u4e3a\u5ba2\u6237\u4f01\u4e1a\u57fa\u56e0(DNA)<\/strong><strong>\u7684\u4e00\u90e8\u5206<\/strong><\/li>\n<li><strong>\u8c08\u8bba\u4f01\u4e1a\u5ba2\u6237\u5bf9\u6c14\u5019\u53d8\u5316\u7684\u7acb\u573a<\/strong><\/li>\n<li><strong>\u53c2\u4e0e\u793e\u4f1a\u516c\u4e49\u76f8\u5173\u8bae\u9898<\/strong><\/li>\n<li><strong>\u9010\u6b65\u63d0\u9ad8\u5176\u53ef\u6301\u7eed\u53d1\u5c55\u80fd\u529b<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/prgn.com\/sustainability\/why-sustainability-matters-to-your-business-and-what-can-you-do-about-it\/\" target=\"_blank\" rel=\"noopener\"><strong>\u9605\u8bfb\u539f\u6587<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u53ef\u6301\u7eed\u53d1\u5c55\u662f\u4f01\u4e1a\u8003\u8651\u5230\u5982\u4f55\u5bf9\u751f\u6001\u3001\u793e\u4f1a\u548c\u7ecf\u6d4e\u73af\u5883\u4e2d\u521b\u9020\u957f\u671f\u4ef7\u503c\u7684\u8fd0\u4f5c\u65b9\u5f0f\u7684\u4e00\u79cd\u5546\u4e1a\u6a21\u5f0f\u3002<\/p>\n","protected":false},"author":2,"featured_media":8687,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[114],"tags":[103,126,105,127,128],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PRGN\uff1a\u78b3\u4e2d\u548c\u65f6\u4ee3\u4e0b\u201cESG\u201d\u4e3a\u4ec0\u4e48\u6210\u5168\u7403\u4e07\u5343\u4f01\u4e1a\u91cd\u4e2d\u4e4b\u91cd\uff1f - LBS Communications Consulting Limited<\/title>\n<meta name=\"robots\" content=\"index, follow, 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