{"id":10515,"date":"2024-05-20T14:14:43","date_gmt":"2024-05-20T06:14:43","guid":{"rendered":"https:\/\/lbs-comm.com\/?p=10515"},"modified":"2024-05-28T17:18:07","modified_gmt":"2024-05-28T09:18:07","slug":"prgn-conference-to-make-its-debut-in-hong-kong","status":"publish","type":"post","link":"https:\/\/lbs-comm.com\/zh-hant\/prgn-conference-to-make-its-debut-in-hong-kong\/","title":{"rendered":"PRGN Conference Made Its Debut in Hong Kong!"},"content":{"rendered":"

\"\"<\/p>\n

The\u00a0PRGN<\/a> 2024 Spring Conference in Hong Kong on 23-24 May was a success. This event featured an open session of the member conference, and attendees from across the globe were invited to join or follow online.<\/p>\n

This hybrid conference included a panel session on the media and social media landscape of main Asian markets \u2013 most notably China, South Korea and Japan<\/strong> \u2013 and the lessons learned for global brands approaching these vast and lucrative markets. Another session delved into the latest trends and new approaches to issues and crisis management in a more and more complex world, drawing speakers from Asian and U.S. markets<\/strong>.<\/p>\n

Panel 1. Navigating APAC\u2019s Diverse Media and Social Media Landscape<\/strong><\/span><\/p>\n

Michael Webster<\/strong>, Executive Chairman of Telum Media, joined PRGN members from China, Korea and Japan for a 90-minute session to delve into the intricacies of APAC\u2019s media landscape, examining the latest trends, social media platforms, technologies, and consumer behaviors that shape how information is distributed and consumed.<\/p>\n

Andy See<\/strong>, PRGN President and Founder, Principal Partner and Managing Director of Perspective Strategies, PRGN\u2019s agency member in Malaysia, moderated the discussion.<\/p>\n

PRGN members presented at the event, as well as guests joining online, had the opportunity to ask questions from the panelists, including:<\/p>\n