(30 May 2024, Hong Kong) ─ Guangzhou Automobile Group Co., Ltd. (GAC) (collectively, the ‘’Group’’) AION proudly announces the grand opening of its second showroom in Hong Kong, located in Wan Chai. Mr. Wei Hai Gang, GAC International General Manager, Mr. Wang Shun Sheng, GAC International Deputy General Manager, Mr. Chen Yi, Harmony Motor AION International General Manager, and Mr. Coleman Cheung, Harmoney Motor AION Hong Kong General Manager, as well as many representatives from renowned groups, financial institutions, partners, and local mainstream media attended the opening ceremony, witnessing the dawn of a new chapter for GAC AION in Hong Kong.

Situated in the renowned landmark of Wan Chai “Car Street”, Gloucester Road, which is part of the Route 4 corridor connecting the Eastern District, Central and Admiralty, the newly opened showroom benefits from its prime location and high pedestrian traffic, providing ample opportunities for automotive sales. Distinguished guests participated in the ribbon-cutting ceremony, symbolizing not only the new voyage of GAC AION in the Hong Kong market but also the efficient establishment of the brand’s distribution channels.

Photo | GAC AION Wan Chai showroom ribbon-cutting ceremony (From left to right: Mr. Wang Shun Sheng, GAC International Deputy General Manager; Mr. Wei Hai Gang, GAC International General Manager; Mr. Chen Yi, Harmony Motor AION International General Manager; Mr. Coleman Cheung, Harmoney Motor AION Hong Kong General Manager)

During his address, Mr. Wei Hai Gang, GAC International General Manager, shared GAC’s international deployment and development strategy in Hong Kong. He stated, “Today, GAC AION unveils its second brand showroom in Wan Chai Gloucester Road, a renowned ‘’Car Street’’, showcasing the brand’s prowess in a high-end manner and connecting with a broader range of Hong Kong consumers. We look forward to deepening our partnerships, achieving win-win outcomes, witnessing the mutual growth of GAC AION and Hong Kong, and contributing Guangzhou’s strength to the development of new energy vehicles in Hong Kong.”

Photo | Mr. Wei Hai Gang, GAC International General Manager delivered a speech

Mr. Coleman Cheung, Harmoney Motor AION Hong Kong General Manager provided a detailed introduction of the Wan Chai showroom, in which he announced that all models of GAC AION will be gradually introduced to the Hong Kong market.

Photo | Mr. Coleman Cheung, Harmoney Motor AION Hong Kong General Manager presented a speech

Star models, such as the electric new energy E9, Hyper HT and AION Y Plus, were exhibited in the new showroom, reflecting GAC’s latest achievements in the field of new energy and the brand’s relentless pursuit of green mobility.

Photo | On-site experience of GAC’s star models

Hong Kong has been regarded as a significant strategic market since the Group’s global expansion. Since its official entry into Hong Kong earlier this year, GAC AION has achieved a series of significant milestones, gaining recognition from Hong Kong users and various sectors of society, thereby establishing a solid foundation for the brand’s deep-rooted presence in the Hong Kong market. The opening of GAC AION Wan Chai showroom signifies the brand’s further expansion in the Hong Kong market, demonstrating the commitment and dedication from the Group while playing a pivotal role in boosting sales in Hong Kong.

Looking ahead, the Group will continue to deepen its presence in the Hong Kong market, adhering to a user-centric approach. The Group aims to accelerate the introduction of various new energy vehicle models, including pure electric and plug-in hybrid vehicles. It will intensify brand promotion and market outreach, enabling more Hong Kong consumers to understand and trust the Group. The Group plans to enhance its channel development by opening more showrooms in Sha Tin, Tsim Sha Tsui, and Yuen Long, achieving comprehensive sales and service coverage across Hong Kong Island, Kowloon, and the New Territories, thereby strengthening brand influence and market competitiveness. The Group also plans to optimize its service infrastructure by establishing an AION aftersales service center in Tsuen Wan, implementing the concept of “service first” to provide Hong Kong users with superior and comprehensive aftersales services. Through the comprehensive enhancement of product strength, brand influence, marketing capabilities, and service excellence under the motto of “Guangzhou Automobile’s speed,” the Group aims to contribute to green mobility and sustainable development in Hong Kong and around the world.

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About GAC AION

GAC AION is the strategic core platform for GAC Group’s development of intelligent connected new energy vehicles. Since its establishment on July 28, 2017, GAC AION has adhered to the “EV (pure electric) + ICV (intelligent connected vehicle)” innovation-driven approach. It has built China’s first dedicated new energy pure electric vehicle factory, created the internationally leading AION brand, and launched five world-class products. After seven years of development, GAC AION’s production and sales have steadily ranked among the top three in the industry, making it one of the leading companies in the global new energy vehicle sector.