Our Works

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Our Works

Providing full suite of IR solutions with targeted results

  • INVESTOR RELATIONS
    STRENGTHENING
  • REBRANDING FOR
    BUSINESS TRANSFORMATION
  • CRISIS
    MANAGEMENT

Client nature
Newly listed with over HKD 5 billion market cap

Challenge
As a newly-listed company, our client has limited capital market access and knowledge.
The company was undervalued due to a lack of understanding of the industry declining investor confidence and investment appetite.

Strategies
Investor relations focus was put on educating investors on the rising importance of our client’s business to boost investor confidence towards industry outlook and development prospect which helped to grow positive investment appetite.

       Results

  • Improved management’s understanding on corporate positioning, capital markets and media power.

  • Widened media outreach and exposure within a short period of time boosting buzz and investor attention.

  • Corporate strength was recognized with stock price rocketing by over 60% within three months of listing and continuously achieving record high despite market turbulence.

       Go to Investor Relations

Client nature
Listed company with over HKD 5 billion market cap

Challenge
Improper positioning of the company lead to low investor awareness and weak stock price performance.
Rebranding was required to rejuvenate corporate image and investor appeal.

Strategies
Rebranding emphasis was put on uncovering the bright prospects and, superior value of the current business, as well as the growth potential of the newly added segments. Supported by the promotion of the favourable policies, LBS helped investors and media platforms understand our client’s mission to be the major beneficiary of the unique products and policy changes.

      Results

  • Rebranding and repositioning of the company proved successful given the positive feedback from capital market reflected by a surge in stock price.

  • Increased research coverage with favourable recommendations and stock price upside.

  • Friendly media relationships were established and maintained with coverage secured after the company setup a more transparent and cooperative image.

      Go to Brand Management

Client nature
Listed company with over HKD 40 billion market cap

Challenge
Client involved in a fast growing but fragmented industry which is highly volatile due to safety and policy risk.
Client
demanded high degree of Hong Kong and China media monitoring and crisis alert.

Strategies
Crisis management team was established with various social media platforms and channels being setup and closely monitored by designated team member.
Instant and consistent responses were formulated and distributed immediately after the outbreak of any social media crisis or negative comments.
Post event summaries and on-going preventive measures were formulated and reviewed regularly.

      Results

  • Crisis awareness of the management team was further consolidated and more internal staff were trained on crisis management techniques and skills.

  • Negative rumours and social media crisis were immediately addressed, and stock price remained stable despite the turbulence.

  • No major selloff or investor complaints were received.

       Go to Crisis Management

  • CORPORATE BUSINESS BRANDING
    AND PRODUCT PROMOTION

Client nature
Private company in sourcing and distributing innovative, affordable and trendy hi-tech gadget in Asia Challenge Client , was committed to sourcing the world for the finest, most innovative hi-tech gadgets.
Client demanded targeted and intensive product promotion as well as corporate branding to boost sales for retailers and enhance market exposure of its market leader position.

Strategies
Extensive media promotion including targeted media (newspaper, online media and magazines) interviews and sizeable product launch event were organized to create brand awareness for its products, followed by post event articles and interviews to keep up the momentum.

      Results

  • Created positive brand awareness for its products with increased mass market coverage.

  • Enhanced interests among sizable retailers to boost sales in Hong Kong.

  • Strengthened the market leader position as a growing and dynamic company in sourcing world’s finest hi-tech and trendy gadgets for consumer in Asia.

      Go to Corporate Communications

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